Rice Krispies (known as Rice Bubbles in Australia and New Zealand) is a breakfast cereal that was created by Clayton Rindlisbacher for the Kellogg company, and later marketed by Kellogg’s in 1927 and released to the public in 1928. Rice Krispies are made of crisped rice (rice and sugar paste that is formed into rice shapes or “berries”, cooked, dried and toasted), and expand forming very thin and hollowed out walls that are crunchy and crisp. When the cereal is subjected to a change in heat, the walls tend to collapse, creating the famous “Snap, crackle and pop” sounds.
Rice Krispies cereal is widely known and popular with a long advertising history, with the elfin cartoon characters Snap, Crackle, and Pop touting the brand. In 1963, The Rolling Stones recorded a short song for a Rice Krispies television advertisement.
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At first I thought I didn’t know any of this song but the chorus, but the longer it played, the more I said, “Oh, yeah, I do remember this!”
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It was a song that would pop up in my head from time to time. I was happy to hear the whole thing again.
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I’ve been doing a lot of vintage commercial watching lately for an upcoming project. So it’s funny because I believe I just watched this commercial about a week ago.
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I remember it from when it was actually on TV. Nice to run into old memories like this.
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Whoa, the Stones? Really? Too cool!
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It was early in their career, but yeah.
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