Cliff Nobles, who had moved from Mobile, Alabama to Philadelphia, originally signed with Atlantic Records and recorded several singles for them, none of which went anywhere. He formed Cliff Nobles & Co. with Bobby Tucker (guitar), Benny Williams (bass), and Robert Marshall (drums), and with the help of producer Jesse James got a recording contract with Phil-L.A. of Soul Records.
Their second single, in 1968, was "Love Is All Right". It was recorded with a horn section that later would become part of the band MFSB. The flip side of that record was "The Horse," which was nothing more than "Love Is All Right" with the vocals removed. As luck would have it, "The Horse" caught on with radio stations and the listening public, selling a million copies in three months and being awarded a Gold record by RIAA and reaching #2 on the Hot 100 and the Hot Soul Singles chart, kept out of the #1 spot on the former by Herb Alpert’s "This Guy’s In Love With You." Nobles, realizing he had a good thing going, continued to release instrumentals and eventually an album titled The Horse, which reached #159 on the Hot 200 albums chart.