2022 TV Draft: Bozo’s Circus

I’m participating in the TV draft being conducted with several other bloggers on Hans’s blog Slice The Life. My first pick is the Chicago noontime classic Bozo’s Circus. This is a slightly different version of that post.

SHOW – Bozo’s Circus, also known as Bozo, The Bozo Show, and The Bozo Super Sunday Show

NETWORK – WGN-TV (local Chicago TV and on cable)

RUN: June 20, 1960 to July 14, 2001

When we were in grammar school at St. Ignatius School in the ’60’s, we’d get out for lunch at 11:45 and run home from school so we’d get there and have the TV warmed up in time to hear Ringmaster Ned blow his whistle and announce to the world, “BOZO’S CIRCUS IS ON THE AIR!”

You weren’t a kid in Chicago in the 1960’s if you didn’t watch Bozo’s Circus. Dan Castelanetta, the voice of Homer Simpson and Krusty The Clown in the long-running animated show The Simpsons, based his portrayal of Krusty on Bob Bell, for many years Chicago’s Bozo.

Chicago’s Bozo’s Circus was one of many franchises sold by Larry Harmon in he late ’50’s. It started as a half-hour noontime cartoon show in 1960, with station announcer Bob Bell donning the suit and pancake makeup to provide comedy routines between the cartoons and commercials. That show took a hiatus after a few months while WGN built its studios about two miles west of Wrigley Field. When it returned, it was the hourlong Bozo’s Circus that we remember best.

This time, Bell was accompanied by Ned Locke, a veteran of Chicago children’s TV, as Ringmaster Ned, who acted as the master of ceremonies and tried to keep the clowns in line; Ray Rayner, who hosted several other WGN children’s shows, as Oliver O. Oliver, a country bumpkin clown from Puff Bluff, Kentucky; and Don Sandburg, producer and head writer of the show, as Sandy The Tramp (later Sandy The Sadfaced Clown because of the negative connotations of “tramp”), a mute clown based on Emmet Kelly and Harpo Marx. Music was provided by “Mr. Bob” Trendler and his “Big Top Band,” members of the WGN Orchestra. A host of local acrobatic and other family-oriented performers provided real circus-like entertainment. One of those local performers, magician Marshall Brodein, was eventually cast as Wizzo, a magician and fortuneteller dressed in an Arabic costume.

The clowns participated in all sorts of craziness, sketches that had been done for years and only changed to accommodate a new clown (or new ringmaster). At least once a week, the sketches included a pie fight, during which all the clowns (and sometimes the ringmaster) would end up covered from head to foot in shaving cream (I don’t think they used whipped cream). A crowd of roughly 200 spectators would witness this daily madness, and several of the children got the opporrtunity to play in one of the games played during the show.

The big one was the Grand Prize Game: two kids, a boy and a girl (chosen by “the magic arrows,” two animated arrows overlayed on a live image of the crowd), stood in front of a row of buckets, numbered 1 to 6. The object was for the player to toss a ping-pong ball into each bucket sequentially. Prizes were awarded for each bucket, which got better as the player got further. Bucket Number 6 was the big one. Each day, they would put a silver dollar in it, and the money would accumulate until someone sank the ball into #6, winning them all the money, plus a Schwinn bicycle. (The joke was that, when Bozo died, they’d cremate him and put his ashes in Bucket #6.) I never saw two kids win on the same day, though it was possible. One of the Bucket Number 1 prizes was always stockings for the kid’s mother (“Nu-Mode Hosiery with the No-Bind Top”).

The second game was always a team event, like carrying tablespoons full of water to the other end of the “tent” (i.e. studio) and emptying it into a jug, the winning team getting a slightly better prize than the losing team (but all got a prize).

Invariably, at some point in the second half of the show, they would run one of the Larry Harmon “Bozo” cartoons, and maybe one of the old Hanna-Barbera cartoons that the station used to run at dinnertime (e.g. Huckleberry Hound, Yogi Bear, Pixie and Dixie and Jinks the Cat etc.). At the end of the show, the studio audience would be led out of the studio by Bozo in the “Grand March,” which we rarely got to see, because by that time school had started again.

My brothers and I were all home with the flu, watching Bozo on November 22, 1963, when WGN News broke in with the bulletin that President Kennedy had been shot. Upsetting news, certainly, but more upsetting because we were missing Bozo…

At the peak of its popularity, there was a ten-year wait for tickets, so upon hearing that someone in the family was pregnant, families would order the tickets to Bozo so that maybe they’d be able to go before the kid went off to college.

The show changed over the years, naturally: Bell retired, touching off a nationwide search for a new Bozo, eventually going to a comedian and actor named Joey D’Auria. When Locke retired, they asked Frazier Thomas, who had created the character of Garfield Goose, a delusional bird who thought he was King of the United States, to take his place, the story being that Garfield bought the circus. When Sandburg and Rayner left, they were replaced by puppeteer and set designer Roy Brown as Cooky, “our kooky cook.”

By 1981, kids stopped going home for lunch, and the show moved from noon to 8:00 AM as The Bozo Show. Bob Bell retired in 1984, as noted above, and in 1985, Frazier Thomas had a massive stroke at work and died a couple of days later. In 1991, for the 30th anniversary show, Locke and Sandburg helped Bozo celebrate its 30th anniversary, with Adrian Zmed (from T. J. Hooker, who was also born and raised in Chicago) briefly joining the cast as an apprentice clown. After that, the show dwindled away, being an early Sunday morning show in 1994 and an educational program following the FCC’s mandate in 1997. Bozo breathed its last in July 2001.

For people who grew up in the ’60’s and ’70’s, Bozo’s Circus was a must-see. As corny as it was, it was good entertainment while eating one’s peanut butter sandwiches…

16 thoughts on “2022 TV Draft: Bozo’s Circus

  1. I never heard of this show but I didn’t grow up there. I think we all had some type of show like this. I always wished I could be in a pie fight. Funny, I recall the space landing because I was watching Bugs Bunny and my brother changed the channel to watch them land on the moon. I wanted Bugs back.

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    1. Bozo was a franchise, so there were many Bozo shows all over the country (and maybe in Canada). Chicago’s was maybe the most popular, but I think they all were in their own markets.

      Amazing your perspective on historic events when you’re a kid…

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  2. I was a young teen in junior high when we lived in the Chicagoland area, but I still watched “Bozo’s Circus” whenever I was home. Always liked the Grand Prize Game the best. Wished I could have played it. Guess I could have made my own version, but I wouldn’t have been winning someone else’s money so I guess that would take away part of the fun and challenge.

    Arlee Bird
    Tossing It Out

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    1. I knew a guy who went and actually got to play one of the games. He got a prize even though his team didn’t win. But the Grand Prize game was the jewel in the crown…

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    1. I wouldn’t be surprised if the Nashville one was proportionately as popular as the Chicago one. It was a hell of a franchise… you can see that by the huge amount WSIX shelled out for the franchis in ’66.

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      1. “The War of Bozo’s” … John I remember watching it before I left for school…oh how I wanted to be in the audience.

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            1. There are a lot of short clips, but the one full episode that was out there was taken down. I haven’t checked FuzzyMemories.tv (the Museum of Classic Chicago TV), though, and I think Rick was the person who posted it to YouTube, so he might have it…

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                  1. You know what I did? I”m an idiot… I typed that comment on the wrong post! Dave Allen was who I was talking about from another comment you and I were doing.

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