Got this from the SpreadPrivacy.com website this morning:
If you’re a Google Chrome user, you might be surprised to learn that you may soon be automatically entered into Google’s new tracking and ad targeting methods called Topics and FLEDGE. Topics uses your Chrome browsing history to automatically collect information about your interests to share with other businesses, tracking companies and websites without your knowledge. FLEDGE enables your Chrome browser to target you with ads based on your browsing history. These new methods enable creepy advertising and other content targeting without third-party cookies. While Google is positioning this as more privacy respecting, the simple fact is tracking, targeting, and profiling, still is tracking, targeting, and profiling, no matter what you want to call it.
Granted, SpreadPrivacy.com is run by DuckDuckGo, which lets you know later in the article that they’ll be coming up with their own browser in the very near future. Still, I trust DuckDuckGo more than Google when it comes to matters of privacy. I’ve used their search engine almost exclusively for the last several years and don’t have ads tracking me all over the Internet.
In the last ten years, plenty more browsers have been developed. I’ve used Safari, Microsoft Edge, Opera, Brave, Vivaldi, and Firefox, which has been my go-to browser for twenty years and recently released Version 100. If you’re concerned about your privacy, use one of those, and set your default search engine to something other than Google (I use DuckDuckGo).
If you’re determined to use Chrome, install the DuckDuckGo Privacy Essentials plugin, which has been updated to block Chrome’s new features, at least until Google can figure out ways to work around DuckDuckGo…