Public Service Announcement: Google Chrome

Got this from the SpreadPrivacy.com website this morning:

If you’re a Google Chrome user, you might be surprised to learn that you may soon be automatically entered into Google’s new tracking and ad targeting methods called Topics and FLEDGE. Topics uses your Chrome browsing history to automatically collect information about your interests to share with other businesses, tracking companies and websites without your knowledge. FLEDGE enables your Chrome browser to target you with ads based on your browsing history. These new methods enable creepy advertising and other content targeting without third-party cookies. While Google is positioning this as more privacy respecting, the simple fact is tracking, targeting, and profiling, still is tracking, targeting, and profiling, no matter what you want to call it.

Granted, SpreadPrivacy.com is run by DuckDuckGo, which lets you know later in the article that they’ll be coming up with their own browser in the very near future. Still, I trust DuckDuckGo more than Google when it comes to matters of privacy. I’ve used their search engine almost exclusively for the last several years and don’t have ads tracking me all over the Internet.

In the last ten years, plenty more browsers have been developed. I’ve used Safari, Microsoft Edge, Opera, Brave, Vivaldi, and Firefox, which has been my go-to browser for twenty years and recently released Version 100. If you’re concerned about your privacy, use one of those, and set your default search engine to something other than Google (I use DuckDuckGo).

If you’re determined to use Chrome, install the DuckDuckGo Privacy Essentials plugin, which has been updated to block Chrome’s new features, at least until Google can figure out ways to work around DuckDuckGo…

27 thoughts on “Public Service Announcement: Google Chrome

    1. But they cover themselves by saying “It’s in the agreement you signed when you installed the software!” And it is, buried in all the boilerplate…

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    1. I’ve been on Mac 15 years now, and have never been happy with Safari. Everyone talks about how fast it is, but I’ve never seen it, and the way they have it set up now with all the plugins running as separate programs is just too messy. Still, it ain’t Chrome…

      Liked by 1 person

  1. I use around 3…I have the privacy extension installed… back in the old days I used Netscape navigator but they grew too large to use.

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    1. Netscape was far and away the best browser for its day, definitely better than Internet Exploder. It seems to have disappeared completely. I’ve used Firefox since it first came out, and while I might try out a new browser, I always return to Firefox. I also have the DDG Privacy Essentials installed as well as uBlock, the best ad blocker I’ve found.

      Liked by 1 person

      1. Yea I don’t like IE at all…Edge is a little better but not much. I’ve also used Firefox, Opera, and yea I try most that come out. I had another browser…the name escapes me but you could download youtube videos direct…but of course they stopped that.

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  2. They’ve had browsers for iOS and Android for a while. and just developed a browser for MacOS. It’s in beta, and they’re working on a Windows version. No word on when or whether they plan on one for Linux.

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  3. I don’t use Chrome. I’ve switched to Brave for my web browser and am testing out these search engines Swiss Cow, Result Hunter, Page Starter, and Brave which are privacy oriented. These things along with a few other security measures we put into place last fall to tighten up things to keep prying eyes out of my Internet business. Tracking people is serious, more serious than just knowing where I shop and what I buy. This is the world that we live in I realize but it doesn’t mean I have to quietly take the abuse. I will do what I can to protect myself as should every one. Thanks for bringing Chrome’s new nosey body changes to everyone’s attention, my friend!

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    1. Brave is an excellent browser, but I usually opt for familiarity. I’ve worked with Firefox since it came out (or shortly thereafter) and have trouble when a browser doesn’t behave the way I think it should…

      Liked by 1 person

  4. >>… If you’re a Google Chrome user, you might be surprised to learn that you may soon be automatically entered into Google’s new tracking and ad targeting methods called Topics and FLEDGE. Topics uses your Chrome browsing history to automatically collect information about your interests to share with other businesses, tracking companies and websites without your knowledge. FLEDGE enables your Chrome browser to target you with ads based on your browsing history. These new methods enable creepy advertising and other content targeting without third-party cookies. While Google is positioning this as more privacy respecting, the simple fact is tracking, targeting, and profiling, still is tracking, targeting, and profiling, no matter what you want to call it.
    .
    In other words, what has been going on for years will continue to occur?
    .
    Or in other other words: “Meet the new boss; same as the old boss”?

    ~ D-FensDogG
    STMcC Presents BATTLE OF THE BANDS

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  5. Duck duck go has had a web browser for a while – I use it sometimes and it has a nice qeasy to use feature that clears all data and cookies with the click of a little

    Fire icon!

    I don’t have much more to say except google has already likely been tracking without thru party cookies – just as FB and others can and do.

    In addition – if they make the chrome book there will be features built in that allow access – and then there are so many other ways

    And I know many folks who use duck duck go more for the search results (less subjective)

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  6. Thanks for the info. I haven’t used Google for a long time and use Vivaldi or Firefox with DuckDuckGo as my search preference. A while back I read or heard somewhere that no need to fill out an application if you want to work for Google because they already know everything about you. lol

    Liked by 1 person

    1. I always recommend firefox, but Brave and Vivaldi are good, too, and Microsoft Edge is pretty good as well. Opera’s been around a while and pretty easy to use, too. Try them all and see what works best for you, and definitely ditch Google as your search engine. I like DuckDuckGo, but I’ve heard good things about Dogpile…

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