Linda told us "When you sit down to write your post, find a picture, whether in a magazine, newspaper, or even product packaging. Write whatever thought or emotion the picture provokes." We don’t have any magazines or newspapers around Chez Holton, so I did the next best thing: I visited the Vintage Ads group on LiveJournal (yes, some of us still have a LiveJournal account) and borrowed a couple of ads, because that’s what we do.
If you click the picture above, and anywhere in this post, the ad grows to full size. First of all, this is a lady’s boudoir, or at least an artist’s concept of one. I love the attention to detail in this. Many ads until about the 1950’s were drawn rather than photographed, so the artist could come up with whatever he wanted (and they were generally men who did the pictures). He could draw it however he wanted to. I look at this picture, and I can feel the pride the artist felt when he finished. This actually takes me back to the 1930’s, when ladies’ boudoirs were ornate like this, at least the wealthy ones.
It’s getting close to summer, a prime time for sherbets. The good folks at Sealtest came up with a unique way to give their customers a taste of three of the sherbet flavors: put the three of them together, like Neapolitan ice cream. I’d be apt to go buy this, because I like Neapolitan ice cream (and I’m probably the only person you know who does). This puts me in a summer mood, seeing the little boys in their striped t-shirts enjoying cones of the different flavors (this was an ad from the category "creepy kids"). Notice that the carton is a drawing rather than a photograph, which again shows the attention to detail.
We have members of the group from England, so naturally we get ads from there. Notice the drawing style, more like a designer’s sketch of the bride’s gown and the bridesmaids’ dresses. Now, of course, they’d get three models, one to wear the bridal gown and two others to dress like bridesmaids, but back in the ’40’s, that was expensive, so you lived with the drawing. It gave a prospective bride an idea of the sorts of dresses that were available, and got them into Harrods. Lord and Taylor in the US still features drawn ads like this, sometimes even more abstract. Abstract drawing notwithstanding, I think she’s a beautiful bride. Since June is the month for brides, this is thoroughly apropos.
Finally, we have this ad, from the category "unfortunate food." It seems that there are hundreds of ads for Jell-O that show it being transformed from a delicious gelatin dessert into something that, if it were offered to you, you’d take a hard pass. As you can imagine, my reaction is "Eww, gross!"
The first time I saw this ad, I said that if this were my bathroom, I’d never come out. I still feel that way.
Now a word about Betty Crocker cake mixes….