Liked on YouTube: Rice Krispies Breakfast Cereal retro commercial – Snap, Crackle, and Pop

Rice Krispies (known as Rice Bubbles in Australia and New Zealand) is a breakfast cereal that was created by Clayton Rindlisbacher for the Kellogg company, and later marketed by Kellogg’s in 1927 and released to the public in 1928. Rice Krispies are made of crisped rice (rice and sugar paste that is formed into rice shapes or “berries”, cooked, dried and toasted), and expand forming very thin and hollowed out walls that are crunchy and crisp. When the cereal is subjected to a change in heat, the walls tend to collapse, creating the famous “Snap, crackle and pop” sounds.

Rice Krispies cereal is widely known and popular with a long advertising history, with the elfin cartoon characters Snap, Crackle, and Pop touting the brand. In 1963, The Rolling Stones recorded a short song for a Rice Krispies television advertisement.


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Sing Along!

I’ve sat down to write several times today, and every time I do, I find myself watching YouTube videos. Like these: an entire “Sing Along With Mitch” program from the early 1960’s. There are four videos altogether; I gathered them into a playlist, so you can watch as much or as little as you want.

I like this. It’s fun, and you catch yourself singing along. It’s neat seeing the old commercials mixed in, too. Most people who upload videos to YouTube take those out.

I had a crazy thought: maybe one of the classic TV channels could bring these back and play them on Saturday or Sunday night. Or maybe PBS. They brought back “The Lawrence Welk Show” a few years back. What do you think?